Elephant Atta – the number one chapatti flour brand in the UK since 1962 – is excited to announce that its premium Chakki Gold Atta has got the stamp of approval of HEART UK, a leading UK charity dedicated to supporting people and families who are concerned about rising cholesterol levels and providing them with guidance and education.
Elephant Atta Chakki Gold is 100% whole wheat finely milled atta high in fibre and proved to be low in salt, saturated fat and sugar, all important factors in lowering the possibility of heart illnesses. This support to the charity is important as Elephant Atta brand is passionate about encouraging its consumers to eat and live healthier.
Whenever health and heart is discussed, the word ‘cholesterol’ comes up big and bold. Research has shown that South Asians are worryingly susceptible to cardiovascular diseases and cholesterol- almost 50% more than Europeans. Risk factors include an unhealthy diet, sedentary lifestyle and a genetic predisposition to insulin resistance. The way to a healthy heart is through a healthy diet rich in fruit, vegetables, whole-wheat and low in saturated fat and salt. In fact, whole-wheat provides health benefits that are not found in refined grains. There are plenty of ways in which people can make their food healthier – in the way they make it or the ingredients they use.
Anne Adshead Senior Brand Manager at Elephant Atta said, “Together with HEART UK we are determined to contribute to a healthier lifestyle. Elephant Atta, being the most popular flour brand in the ethnic market in the UK is set not only to contribute financially to HEART UK’s valuable work, but also launch a series of initiatives from this October onwards which is ‘National Cholesterol Month’, helping consumers in caring for their hearts, taking intelligent decisions about their health, nutrition and well- being. This includes raising awareness about ways to prevent cardiovascular disease early on”.
Elephant Atta as part of this collaboration will be launching health tips, healthy recipes, product information, competitions and promotions on brand new website www.chakkiforheart.co.uk that will help consumers and their families learn how they can eat better and dramatically cut down cholesterol in their diet.