Elephant Atta took part in the 2013 Leicester Mela – the biggest South Asian cultural event in Leicester. Our stand was located a short distance away from the main stage, which gave us a great opportunity to have one-to-one interactions with our consumers.
Various free, family-fun activities were carried out in our branded marquee, which included an exciting chapatti-making competition, mainly for kids, and a family photo booth allowing families to capture the moment forever. Profits were donated to Silver Star – a charity supporting patients with diabetes. Additionally, as a reward, lots of gifts were given to both the competition winners and our loyal customers, including chapatti-making kits for kids, Elephant Atta-branded balloons and lollipops.
It was joyful to see the new generation of South Asians learning how to make perfect chapatti and continuing to carry on the tradition. Families engaged, supported and cheered whilst trying to roll the perfect round-shaped chapatti, having friendly competitions against each other just for fun.
Some of the heart-warming comments we received during the event:
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